Review of filming process:

Two weeks ago we managed to get all the filming completed for our music video. Filming ran smoothly because we had a thorough and detailed storyboard and film script. The process of filming become at lot easier due to the experiance we had in our AS preliminary task last year, where as a group we had to create a 2 minute opening of a film. This gave us a chance to learn how to film and edit properly and therefore we felt we have improved from last years task. We learnt from any mistakes made last year which allowed our music video to be filmed to a high and cohesive standard.

Things we had to remember whilst Filming:
We had to make sure we kept the continuity of the scenes, i.e keeping everything the same, which means nothing will be out of place and means the video will flow better:

Lighting.
Position of protagonist.

Keep the camera steady.
Make sure the protagonist knows her lines when miming the words.
Follow the storyboard.
Keep referring to codes and conventions of a typical 'Dance/Hardcore' music video.

Overall we captured some great scenes and used a variety of camera shots and movements, and are happy with what we have produced.

Editing
We uploaded our camera scenes onto the 'Mac' computer, and through a software called 'I movies',.We managed to start editing, trimming clips and addding the music and certain special effects. We need to make sure our target audience doesn't get disoriented and will easily recognize that this video holds typical codes and conventions of a 'dance/ hardcore' music video and consequently have to reflect this through the editing process.

Casting:

Sublime: (Katie Chivers)
We felt extremely happy with our actors performance and Katie Chivers did an excellent job miming the words along to the song. We chose her because she has strong feminine features which were effective in front of the camera, because she has typically conventional pretty features which would appeal to the audience. Her age was also important as she needed to be a similar age to our demographic audience '17-21'.

Tom: (Adam Proudman)
For our music video, we could apply Propps characters functions, therefore we wanted to create a 'hero' who would be represented as the boyfriend in the music video, who was also very effective within the narrative.

Costume:
In the beginning scene 'sublime' is in causal clothing with neutral and dull colours. Her make up is natural and her hair is tied back. The overall effect we wanted to connote to the audience was that the character was upset and this was effectively relayed through the costume we chose.

Outfit 2:
Her second outfit is very vibrant and exciting, which contrasts greatly with the first costume. She is wearing a modern stripy dress which gives the music video a more contemporary feel. From doing individual textual analysis on music videos and CD covers, the common theme we discovered whilst researching in the genre 'Hardcore/Dance' was the costumes were very bright and engaging, also slightly provacative with low cut tops and skimpy clothing. Given our target audience, it was important we made sure her costume wasn't too revealing, but still vibrant enough to attract the audience, which will help engage the audience.

The characters make up is a lot heavier than previous scenes at the beginning of the video with bright red lipstick and fake eyelashes, which help to enhance her features and in essence, help to attract the opposite gender.