Research Into CD covers

This image is from the 'Clubland x-treme hardcore 3' inlay. This lets the audience know what CDs are available in the clubland series, as well as generally keeping the audience updated.



This flyer comes from an hardcore event night 'HTID 31'. It shows the audience upcoming event nights within the dance/hardcore genre that HTID promote and organise.
Whilst completing textual analysis on the genre 'Hardcore/Dance', I discovered that inside a lot of the albums series 'Clubland' and 'X-treme hardcore clubland', there was a frequent use club event promotions, including promotion for its website and previous albums which they had created. The research that we discovered is as follows:

This gave us an effective idea in how we can help promote 'Addicted2 hardcore', using previous albums and by having them featured behind the disc, so when the consumer opens the CD they will notice the promotion behind it.
Using 'Raver Baby' as a record label means that we can feature their upcoming events and club nights within the CD inlay. This will be an effective way to target the consumer, as well as promoting the Club night and album.