In order to create a brand of our artist as a group we needed to get some mock up shots of a CD cover/advert. After researching the dance/hardcore genre CD covers I found this really easy to do and had lots of ideas including colour schemes, designs, logos and images we could use.
After analysis, we found there was usually a model on the front cover, which was used to attract the target audience and also to represent the genre of music, giving the genre a specific identity. Therefore we also decided to use a model and not the artist, as we would be adding the artist’s songs to a compilation CD which would give the artist more kudos to the target audience. Therefore we both decided to use an original image of a girl which we knew, who gave us permission to be used in the CD cover, who was very suited to being on the cover:
She was in a stock setting of the genre; a club, was looking straight into the camera and can connect to the audience in some way. She was also in stereotypical club wear which was colorful which would also help to represent the genre on our CD cover. Using our photo editing skills we created some drafts of the CD cover using different images and colour schemes. However we finally decided on a suitable image and continued to edit this so it worked well with the brand of the artist 'Sublime' and her song 'Walking in the Rain'. We finally finished it and I am happy with the results as I think it works well as a CD cover to represent our artist.
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