Music Television: RESEARCH

Music Television:

After we have produced our music video, we need to focus on distributing it and therefore I need to decide which music television program would be most suited to this, because music television is one media outlet which effectively broadcasts this type of media to an audience, usually resulting in an increase in sales for the music institution.

Music Channel: ‘Clubland TV’

http://www.clublandtv.com/

The history of Clubland TV is that it is a music channel broadcasting on Sky Digital 383 in the United Kingdom. It features dance music videos and is which was based from the Clubland compilation albums. The Clubland compilation albums feature mostly the dance/hardcore of music and is a successful brand within this genre of music. However, the channel also features the R&B and Bassline genre of music. The channel was first launched on 28 January 2008, and was broadcast on Sky Channel 378, until 4 August 2008, when it had to be moved as part of Sky's EPG Re-shuffle. Consequently, the Clubland TV can now be found on Channel 383. As of March 2008, the channel had five times the viewing ratings than its main competition MTV Dance. The demographic audience of this channel varies from the ages of 13-27 which is similar to the demographic audience of our artist, which is 17-25.

Schedule:

• Wake Up - Dance music to start the day.
• Am2Pm - Non-stop house and R&B music.
• Clubland - A chance for viewers to request club music.
• Mania - A selection of commercial dance music.
• Classix - Classic Clubland tracks.
• Blue Zone - Brand new house sounds from Clubland.

The schedule is important as it will impact when and how the demographic audience will be targeted, therefore I need to choose the schedule wisely, and otherwise it could be for the wrong type of demographic audience, or at the wrong time where the audience will not be as receptive. After researching the most receptive times of the demographic audience, I discovered it was in early evening, usually at about 5-7pm, where music channels are frequently consumed so that the demographic audience can relax and escape from their normal, everyday, monotonous lives. The time frame 5-7pmwhich fitted in to the schedule was the Mania - A selection of commercial dance music- which relates to our artist and song because the genre is dance/hardcore. In general, I believe this channel would be best to broadcast our song because it has an audience which is 5 times larger then its main competitor MTV Dance. To have such a larger success in contrast to the TV channels main competitor denotes its success to the audience, meaning if our music video was broadcast on this channel we would have a much wider audience than any other competitors and this could result in an increase in sales and popularity for the artist and music Institution. Consequently I have chosen to use this channel to broadcast our music video, as it is highly successful, has little competition and is the same music genre as our chosen artist, which would result in a similar demographic audience.


I edited the music channel work I had previously done in order to produce more detailed, better quality courswork.