Location: PLANNING

Location for our video:

1st Location: Bedroom

During my research, I found this location was a stock setting to music videos, especially to those with ones of a younger demographic audience, which relates to my groups demographic audience, ages ranging from 17-25 years old. During listening to the song itself and the lyrics, as a group we found that a bedroom setting would really assist our plot line. The plot line we decided to include within the video was one of a young heartbroken female who had observed her boyfriend walking in the rain with another woman, and she suspected him of having an affair. Therefore the female could use the bedroom as a setting recalling several flashbacks, contemplating her failed relationship and, in an attempt to forget about her boyfriend, get ready to leave and go out. We found the bedroom setting was a setting which a lot of our younger demographic audience could relate to, because, especially to this particular audience, a bedroom is often seen as an escape from other members of the household and therefore connotes a sense of freedom to the audience. This message we particularly wanted to portray to the audience and in doing so the audience would be able to relate to the main female and male characters, who reside in the bedroom at the beginning of the music video. Being able to relate to the characters within the music video is important because it allows the audience to be able to connect with the characters and consequently helps to build a bond with them. Whether this bond is legitimate or not, it helps to sell records of the song because audience members enjoy the sense of escapism they feel whilst viewing the video. In order to make a successful video, audience members must be able to connect with the artist or the characters and using a setting such as a bedroom is one way to do this.

2nd Location: Club

The club setting was another location which I discovered during research was a popular stock setting, particularly within the dance/hardcore genre. Because this setting is a significant, especially to the music genre we are following, we felt it was important to include this setting within our music video, which will help make it more exciting for audience members. The club setting gives audience members a ‘fast-track’ way in discovering the genre, which, in turn, allows the audience to focus entirely on the music video and the song. Although attempting to portray a club scene will be difficult because we do not have the big budget of the videos which I analysed previously, we will attempt to create the same effect by using extreme close ups of the characters and not many shots of the club scene itself. If effective, this will help to give our music video a good atmosphere, which, in turn, should leave audience members feeling happy after watching the video.

3rd and Final Location: Street

We decided to include the street location merely to help relate to our narrative storyline, which overall would make the video seem more congruent, especially because it relates to the song chosen. It was not a stock setting which I found was common of the dance/hardcore genre and therefore in a subtle way, as a group we are challenging certain codes and conventions. In doing so, it gives the demographic audience members variation within the settings and, for them, makes it seem more exciting. Overall I am pleased with the locations we have chosen as they help us to apply our narrative structure of the plot line to the video effectively and hopefully this will make it more exciting for the audience members consuming this media.


After attempting to film some small scenes in a 'club' location, we decided not to use them because we wanted to focus more on the narrative which the location did not fit in with. Although a club scene is a typical convention of the dance/hardcore genre, because we did not have a big enough budget, we could not have pulled it off effectively and generally this would have effected the quality of our video.