Band/Artist: PLANNING

Band/ Artist:

The Artists we have chosen to use is ‘Sublime’, using the song, ‘Walking in the rain’, this song is an unknown dance track. We thought this song was appropriate for our target audience and audience profile because the songs genre is dance, which was the most popular genre of music in our questionnaires. The song itself is fast paced which was included in my group members questionnaire results in aspects of the music they enjoy listening to. This also made the track more relevant to the hardcore/dance genre, in contrast to just the dance genre. This means that we will represent the artist following codes and conventions of the dance/hardcore genre. Our audience would not be gender specific as both genders are attracted to the song, however we will target more females than males because the lead vocalist is female, which will attract more of a female audience. The age range would be about 17/18; our target audience, as they would be the most likely age range attracted to enjoy this track.

The artist herself, 'Sublime' will be really easy to mould to audiences expectations because she is extremely commercial; following post modern fashion styles and allowing herself to follow the typical codes and conventions of the hardcore genre. Some examples of conventions which our artist follows is being attractive. This means she would be viewed as empowering to women, allowing herself to be portrayed as a post modern feminist, which would increase her popularity. This also means she would be sexually appealing to men and therefore this may help us to increase our target audience. Another advantage of our artist is that the song itself is also extremely commercially viable within the dance/hardcore genre as it is similar to other popular songs where the track is 'built up', then 'released' in the chorus, allowing audiences to dance to it, which is extremely important within this genre. Overall I am extremely happy with the song chosen as it is produced to a very high quality. This means as a group we have an extremely good base to our music video and it means we are more likely to produce it to a high standard, as the artist and song itself is equal to this.



Target audience Sample:

Based on our research with our questionaries and within the dance/hardcore genre itself we have decided on an target audience sample. This will help us during production of the artist as it will give us a realistic view on who to target our product at, meaning it is more likely to be sucsessful.

Sex: Female/Male

Age: 18

Favourite music genre: Dance/Hardcore

Way to consume media: Mp3 player