Audience Profile: RESEARCH

An audience profile is a set of data providing an example of a person who would consume the media you are deciding to produce. An audience profile is commonly used so that institutions have a better idea of who to target their media product at, which it helps the institution reach the biggest range of the target audience. For my particular media; a music video, CD cover and advert I chose my audience profile based on the research I have completed and following the target audiences of the dance/hardcore genre itself. During research I found that dance/ hardcore music usually appeals to a younger audience, ranging from the age of 17-25. This is because as an age group they are more likely to be going out to clubs and similar locations, where dance music is frequently played to produce a good atmosphere. Consequently, the dance/hardcore genre – particularly dance – appeals to this age group and most dance/hardcore music is marketed towards this age group. Therefore I decided to choose the age of 18 as part of my audience profile, because it is comparable to our target audience and will give us a clear idea of a profile of a person that would consume our media.
Another part of my audience profile which I had to decide on was gender, which was equally as important as the age because it has an effect of the storyline of the video, colour schemes of the CD covers and also deciding of the song itself. During research I found a lot of dance/hardcore tracks focus female vocals and consequently this leads to a bigger female following and interest than males. As I have an idea of the song I want to use, which ideally would focus a female vocalist; it would make more sense to pick a female in the audience profile, as this would be a more likely result in effect to the song which we will pick. Another part of the audience profile was favorite music genre and obviously the favorite genre of music of the audience profile would have to be dance/hardcore, because this will be the genre of music we will focus on throughout the production of our video and whilst deciding on choosing a song.
The final part of the audience profile I decided to include was way to consume media. Although this seems a little random, it relates to the production of our music video as it gives us a clear idea of the consuming habits of our audience, which will help us when deciding on an advert and how to produce it. For example, if an audience profiles was to consume media through the internet, during production we would have to ensure that the CD cover would still look as high-quality when displayed in smaller pixels, as often is the case on the internet. However, from the questionnaire, I found that the most common way to consume media (within our age group), is through an Mp3 player which made my job relatively easy. Therefore I chose to use this way of consuming media and include it in my audience profile. As a group, we will now know that the song needs to be marketed as if it would be consumed through a mp3 player, and I will bear this in mind during the advertisement of the CD cover, considering to add the ‘I-tunes’ label as if it could be brought from there. This would mean our song would be more popular with our target audience and would be able to be listened to in a variety of different ways, making it easier for the audience during consuming our media.

Audience Profile:

Sex: Female

Age: 18

Favorite music genre: Dance/Hardcore

Way to consume media: Mp3 player