Whilst completing my advert research, I found it difficult to find many dance/hardcore adverts which I could analyse because the music is so 'underground' and not so commercially viable. However I managed to discover six adverts on the internet and summerised the conventions which I found worked effectively.
The Codes and Conventions I found were:
- Different information sources, such as the internet, phone numbers. This was so that if the audience were intrested in the artist/CD sold they would be able to find out more or buy the CD. This is a common convention of all adverts so not to confuse consumers.
- Image of the product which makes the advert more cohesive and allows brand recognition to take place.
- Icons of iconic dance brands, such as 'Hardcore Till I Die', to entice consumers and give the advert commercial backing from similar institutions.
- Contrasting font to background which helps to reflect the dance/hardcore genre, as was also a common convention which I discovered researching CD covers.
- Bold and structured font style, which highlighted the important information for the consumers to recognise.
Overall the research of music adverts has allowed me to recognise what is sucsessful in a commercial advert. Therefore as a group we will decide what codes and conventions of the dance/hardcore genre we will be using within our advert to make it a sucsessful product.
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